Submit a team progress report to your instructor explaining what your team accomplished
BSA/310 week 4
Submit a team progress report to your instructor explaining what your team accomplished during the week, challenges your team faced, and potential approaches to the final Learning Team project.
Find a current article about target marketing and write a 1- to 2-page paper discussing its relevance to this week’s team assignment.
Assignment Preparation: Activities include completing the SkillSoft course, watching the Lynda.com videos, independent student reading, and research.
Complete the Skillsoft® course, “Marketing Essentials: Introduction to Marketing.”
Watch the Lynda.com video, “Internet Marketing Basics.”
Watch the Lynda.com video, “YouTube Projects for Business and Marketing.”
Assignment: McBride Financial Services wants you to come up with a great marketing idea that can be used to expand McBride’s customer base.
Create a 5- to 7- slide Microsoft® PowerPoint® presentation (with speaker notes included) that presents your idea. Include the following information along with a detailed description and justification of your idea.
What is the current approach McBride is marketing?
What target market does that approach reach?
How could McBride use the internet to improve its reach to a broader market?
Why would that approach appeal to your new market?
What costs would be reduce from their current budget and transferred to the new internet budget?
Submit PowerPoint® presentation