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uestion 1. 1. (TCO 2) Benefits of e-procurement over traditional procurement methods include all of the following except (Points : 5) increasing the productivity of purchasing agents. lowering purchase prices through product standardization, reverse auctions, volume discounts, and consolidation of purchases. increasing the skill requirements and training needs of purchasing agents. streamlining invoice reconciliation and dispute resolution.
Question 2. 2. (TCO 2) Infrastructures that support mobile computing are (Points : 5) mobile devices, network access points, and servers. WAP gateways, GPS locators, and GPS satellites. PDAs, smartphones, and PCs. web servers, mobile devices, and microbrowsers.
Question 3. 3. (TCO 2) Components of a wireless infrastructure that support delivery of services over a wireless connection are (Points : 5) network access points, mobile communications server switches, cellular transmitters, and receivers. WAP gateways, GPS locators, and GPS satellites. PDAs, smartphones, and PCs. web servers, mobile devices, and microbrowsers.
Question 4. 4. (TCO 3) The TRUSTe seal is an example of (Points : 5) a business rating. an intermediary. a B2B exchange. a trustmark.
Question 5. 5. (TCO 3) An online seller of travel services that generates revenue by charging fees for its services is an example of a (Points : 5) market maker. transaction broker. content disseminator. viral marketer.
Question 6. 6. (TCO 3) Compared to the traditional job market, the online job market (Points : 5) has a shorter life cycle. is usually specialized and local in scope. tends to be less reliable. tends to be much less expensive.
Question 7. 7. (TCO 4) The assurance that an online customer or trading partner cannot falsely deny a purchase or transaction is referred to as (Points : 5) integrity. availability. authentication. nonrepudiation.
Question 8. 8. (TCO 4) Why should EC companies comply with ethical privacy practices? (Points : 5) Customers need to trust that the online marketplace and its businesses will not violate the right to privacy. Unethical privacy practices can have both immediate and long-term negative business consequences. Violators expose themselves to harsh penalties from various government agencies and victimized customers, as well as bloggers and consumer interest groups. All of the above
Question 9. 9. (TCO 4) Fingerprint scanners, facial recognition systems, and voice recognition all are examples of _____ that recognize a person by some physical trait. (Points : 5) biometric systems human firewalls intrusion detection systems access control lists
Question 10. 10. (TCO 4) Firewalls that filter requests from the Internet to a private network based on the IP address of the computer sending or receiving those requests are called (Points : 5) application-level proxies. bastion gateways. packet-filtering routers. IP blockers.
Question 11. 11. (TCO 5) Sears’s marketing strategy would best be described as (Points : 5) a brick-and-mortar strategy. a shared-service mall strategy. a click-and-mortar strategy. direct marketing from a manufacturer.
Question 12. 12. (TCO 5) Important trends in B2C EC include all of the following except (Points : 5) many offline transactions are now heavily influenced by research conducted online. B2C EC sales represent a huge majority of total retail sales in the United States. B2C sales continue to grow in excess of 20% per year. online advertising will increasingly use additional media, such as voice.
Question 13. 13. (TCO 5) Direct marketers (Points : 5) do not use intermediaries between manufacturers and buyers. do not operate physical stores. are pure-play e-tailers. sell through catalogs, the Internet, or intermediaries.
Question 14. 14. (TCO 6) B2B transactions that involve communication, design, planning, and information sharing (beyond financial) among business partners are referred to as (Points : 5) exchanges. collaborative commerce. trading communities. public marketplaces.
Question 15. 15. (TCO 7) Ethics can be described as all of these except (Points : 5) how individuals choose to interact with one another. a common agreement in a society about what is right and what is wrong. what is good for the individual and society; that is, the nature of duties that people owe themselves and one another. behavior that is illegal.
Question 16. 16. (TCO 8) All of the following are correct about market research methods except: (Points : 5) it is important to understand first how groups of consumers are classified or segmented. markets can be segmented to increase the percentage of responses and to formulate effective marketing strategies that appeal to specific consumer groups. direct mail-marketing methods are usually cost effective. market segmentation is done with the aid of tools such as data modeling and data warehousing.
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Question 1. 1. (TCO 1) List at least three Internet applications and briefly describe their purpose. (Points : 35)
Question 2. 2. (TCO 2) List and explain the major infrastructure elements and tools of e-supply chain management. (Points : 35)
Question 3. 3. (TCO 6) Describe in detail the term B2B. (Points : 35)
Question 4. 4. (TCO 6) First define B2B exchange, then list the functions of a B2B exchange. (Points : 35)
Question 5. 5. (TCO 5) List at least three different B2C business models and briefly describe them. (Points : 35)
Question 6. 6. (TCO 6) What are infomediaries and what is their role in B2B? (Points : 35)
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