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Review “perceptual mapping” located on the Week 2 ERR page.

Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

Select an industry with many competitors. I would like to use “Honda Hybrid cars”

Select two key variables that segment the competition. i would like to use Price and MPG’S

Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.

Use the MarketLine database in the University Library to facilitate your research of the company.

Create ONLY “1” slide Microsoft® PowerPoint® presentation with your map and competitor explanations on the bottom of the slide notes

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