Hospitality Information Systems: Internal and External Customers
Resource: Baderman Island Virtual Organization
Access the Virtual Organization on the student Web site and select the Baderman Island organization as the basis for this final Learning Team assignment.
Prepare a 1,400- to 1,750-word analysis of how Marketing for Baderman Island uses IT to overcome information overload and provide timely useful data for business strategies to external customers. Use the knowledge you have gained from previous hospitality information systems Learning Team assignments.
Identify the IT applications that would be connected to specific links and how they tie in to the property management system or the global distribution system.
Provide five specific examples of how the data received through the site may be compiled and used in strategic planning decisions, and contrast at least one proactive and one reactive decision-making strategy.
How do the IT database applications measure the achievement of strategic planning goals in the Baderman Island Virtual Organization example?
Format your paper consistent with APA guidelines.